Accent Consulting is a fast growing company that is committed to being the primary resource for technical consultation in our region.  We are accomplishing this goal by providing world-class support to hundreds businesses in over 20 states and 7 countries.

 

Our mission is to support businesses by using technology to increase profitability and productivity. We achieve this by specializing in our 5 core services: IT Consulting, Cloud Solutions, Helpdesk Support, Managed Technologies, and Software Development. With decades of experience designing business networks, as well as extensive experience in multi-location networks and cloud systems, Accent has the capability to design and tailor computer systems to our client’s business needs. We have a team of certified support technicians, software developers, network engineers, system administrators, and computer consultants that all work together to find the best possible solutions for our clients. Accent is a Microsoft Gold Certified Partner with competencies in Network Infrastructure Solutions and ISV/Software Solutions.

 

We promote solid, long-term relationships with our clients and our employees. Integrity, sharing of information, collaboration, and a forthright style are very important -- along with the ability to manage ourselves and our commitments so that we consistently meet and exceed client expectations. As a dedicated team member, there will be opportunities for you to expand your skills and responsibilities. We reward loyalty and prefer to promote within our own team when new opportunities arise.

 

If you have a passion to work in the technology industry and share a similar ethos, then please apply to work with us.  We are always looking for smart creative talent to join our team.

 

Thank you for your consideration,

 

Phil Wright

Founder/CEO
Founded:  2002 Headquartered:  Lafayette, IN
Website:  www.accentconsulting.com
Brand Engagement Coordinator
Location:
110 Professional Court Suite A
Lafayette, IN 47905
United States of America
Department:
Marketing
Full/Part Time:
Full Time
Workplace Type:
In Person
Years of Experience:
2 - 5 Years
Level of Education:
Associate's Degree
Shift:
Description:

We're looking for a dynamic and motivated Brand Engagement Coordinator with proven B2B lead generation experience to join our growing team.  

This role is ideal for someone who thrives at the intersection of creativity, data and strategic marketing — crafting and executing integrated campaigns that attract, engage and convert business decision-makers. 

This position will play a pivotal role in optimizing our digital marketing engine, while simultaneously supporting overall marketing efforts in a highly collaborative team environment. From content development and paid media management to UX strategy and email automation — this position will have an impact on every part of the funnel, working closely with sales, marketing and leadership to drive measurable growth through qualified lead development. 

Key Responsibilities: 

Digital Advertising & Demand Generation 

  • Plan, launch and optimize paid media campaigns across platforms (Google, Meta, LinkedIn, etc.) to drive targeted B2B lead gen. 

  • Continually refine audience targeting, creative decisions, keyword selection and funnel strategy to improve conversion rates and balance cost-per-lead metrics. 

Content Strategy & Creation 

  • Creatively support a content roadmap that aligns across key business segments, pain points and funnel stages. 

  • Collaborate on high-quality content — including ads, blog posts, whitepapers, case studies and customer success stories, videos, webinars, emails, downloads, etc. — that supports SEO and lead generation goals. 

Website & SEO Optimization

  • Oversee ongoing improvements to the website with a focus on UX, conversion optimization, SEO best practices and tailored landing pages. 

  • Lead a backlink-building strategy to improve domain authority and organic traffic in the B2B IT consulting space. 

Marketing Automation & CRM Management 

  • Work in the CRM (Zoho) to manage lead lifecycles, track campaign attribution and support segmented email workflows based on client journey mapping and target attributes (industry, size, behavior, etc.). 

  • Track, analyze and regularly report on KPIs such as conversion rates, lead quality and pipeline health. 

Strategic Initiatives & Brand Positioning 

  • Collaborate with leadership to shape messaging and brand positioning opportunities in a competitive B2B tech ecosystem to ensure a consistent and engaging presence across touchpoints. 

  • Identify strategic partnership opportunities and co-marketing initiatives with complementary organizations or platforms. 

Skills:

What We're Looking For: 

  • 5+ years of experience in marketing, preferably with a B2B and/or tech/IT focus. 

  • Significant hands-on experience with paid media platforms, marketing automation and CRM/SEO tools. 

  • Strong understanding of the B2B sales funnel and how to drive pipeline through digital channels. 

  • Preferred: Experience in web design (WordPress), graphic design (Adobe Creative Suite) and/or video editing. 

Key Skills: 

  • Demonstrated ability to multi-task and meet critical deadlines 

  • An adaptable, curious and relationship-focused mindset 

  • Proactive communication and teamwork skills 

  • Excellent writing and presentation skills 

  • Strong attention to detail, with a knack for translating data into actionable insights 

  • Proven success integrating campaign metrics and clever pop culture quotes in the same sentence — with confidence 

Language Requirements:
Manages Others:
Travel Required:
Pay Comments:
Pay Range:
$45,000 USD to $55,000 USD per Year
Benefits:
Dental Insurance
Health Savings Account
Life Insurance
Medical Insurance
Paid Time Off
Retirement Savings and Planning
Vision Insurance
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Version 1.56.8.32257 updated 6/13/2025 5:55 PM