What You Will Do – Responsibilities of the Position:

The Director of Marketing and Communications is a key leadership role responsible for developing and executing a comprehensive marketing and communications strategy that enhances the school’s visibility, strengthens its brand, and engages internal and external audiences. This role will oversee all aspects of messaging, digital presence, media relations, and content creation to ensure alignment with the school’s mission and strategic priorities.

This is a full time leadership position with a start date of Summer 2025 (Time TBD).

Key Responsibilities:

• Strategic Communications: Develop and implement a marketing and communications strategy that promotes the school’s mission, values, and distinct educational model.

• Brand Management: Ensure consistency in branding, messaging, and visual identity across all platforms and communications.

• Content Creation: Oversee the development of compelling written, visual, and multimedia content for the website, social media, newsletters, print materials, and other channels.

• Digital Marketing & Social Media: Manage and grow the school’s digital presence, including the website, email marketing, and social media channels.

• Public & Media Relations: Build relationships with local and national media, draft press releases, and proactively seek opportunities for positive media coverage.

• Admissions & Development Support: Collaborate with the Admissions and Development teams to create targeted marketing materials and campaigns to support enrollment and fundraising initiatives.

• Community Engagement: Foster strong relationships with current families, alumni, and community partners to strengthen engagement and advocacy.

• Event Promotion: Develop and execute promotional strategies for key school events, open houses, and fundraising initiatives.

• Crisis Communications: Lead and execute crisis communication strategies in coordination with school leadership.

• Vendor & Budget Management: Manage external marketing vendors, printers, designers, and consultants while overseeing the department’s budget effectively.

Qualifications & Skills

• Bachelor's degree in marketing, communications, journalism, or a related field (Master’s preferred).

• Minimum of three years of experience in marketing, communications, or public relations, preferably in an educational or nonprofit setting.

• Exceptional writing, editing, and storytelling skills.

• Strong knowledge of digital marketing, SEO, and social media best practices.

• Experience managing websites (Finalsite or similar CMS), email marketing platforms, and analytics tools.

• Graphic design and video production experience is a plus.

• Ability to think strategically while executing day-to-day communications needs.

• Strong interpersonal and collaboration skills with a commitment to diversity, equity, and inclusion.

• Highly organized, detail-oriented, and able to manage multiple projects simultaneously.

Additionally, colleagues who thrive at Barrie commit to:

• Living out the mission and values of the institution

• What we’re pursuing as a school; they are professionally engaged

• Being a flexible and creative thinker who is comfortable taking risks

• Actively pursuing and modeling diversity, equity, inclusion, and belonging efforts

• Taking accountability for all areas of responsibility

• Being a positive team player in a highly collaborative environment

• Being enthusiastic, joyful, and curious about teaching and learning

• Being an effective communicator

• Remaining open to feedback and continual growth.

How to Apply

Interested candidates should submit a cover letter, resume, and a portfolio of work (if available). A review of candidates will begin in mid-February.