PIEtech is looking for a Digital Marketing Specialist to impact its brand awareness through the creation of engaging, educational, and influential content. This person will report to the Director of Marketing and handle the majority of strategy and content writing for social media, PR, company awards, and email marketing. This position will also be responsible for web content and general requests to the marketing department. The ideal candidate must have experience writing content for the financial services industry and be a creative self-starter with a proven track record.
Duties and Responsibilities:
- Develop a comprehensive social media strategy, including a timeline for content engagement and monitoring social media for areas of opportunity.
- Work with the Sales and Marketing teams to create PR strategy and content that create external visibility in the market.
- Create a strategy and content for advertising opportunities within the market.
- Work with the Sales team to create email marketing content and strategy for MoneyGuidePro users and potential clients.
- Research industry award opportunities and manage the submission and communication surrounding those awards
- Create quality web content and work with our web designer on trends and best practices.
- Gather information for and write monthly internal and external newsletters, as well as content for partner newsletters.
- Create detailed weekly reports identifying current presence in the market and areas of opportunity.
- Maintain a detailed monthly calendar of content and strategy for all areas of responsibility.
- Create and maintain content for PIEtech Blog
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